The advertisement campaign for Prada’s 2024 Spring/Summer collection has recently graced the exterior wall of the World Guest Hall at 8 North Bund in Shanghai. The brand held a “Pudong Portrait” initiative on Xiaohongshu, urging consumers to post selfies with the advertisement between February 26 and yesterday, mentioning #PradaPudongPortrait. At noon on March 8, the publishers of the top five notes with the highest number of likes and comments under this hashtag will receive a copy of the Prada 2024 Spring/Summer collection advertising booklet.