As International Women’s Day approaches, Douyin e-commerce has launched the “Douyin Mall 38 Goodies Festival” promotion. Whether on the store shelves or in live broadcasts, consumers can enjoy a special activity of “instant reduction without meeting the single-item requirement,” with prices reduced by 15 percent. Specifically targeting categories favored by female consumers, such as flowers and beauty products, Douyin e-commerce has also set up exclusive venues. The event ends on March 8.