Dior has “postponed indefinitely” its upcoming fashion show scheduled in Hong Kong, dealing a setback to the city’s efforts to revive its economy through major events. No reason was given for the decision. Hong Kong, seeking to enhance its global standing after years of unrest and pandemic restrictions, had planned the event as part of a series of “mega events” to boost its reputation. However, Dior’s decision to postpone the show, featuring artistic director Kim Jones and the men’s fall collection, has dashed these hopes. The event, expected to draw nearly 1,000 attendees and cost around HK$100 million ($12.8 million), was seen as a significant opportunity for Hong Kong’s international image. Louis Vuitton’s successful men’s pre-fall 2024 show in the city last November had similarly bolstered its reputation, reflecting luxury brands’ interest in Asian markets.