Skip to content
Taobao launches livestreamer incubator

Taobao has launched a company designed to nurture livestreamers, as the Alibaba Group’s shopping unit makes a renewed push in China’s highly competitive livestream e-commerce market. Zhejiang Taobao Livestream E-commerce Co. will provide individuals, such as celebrities and influencers, and institutions looking to stream with a host of services including account opening, business planning, inventory check, financial management, negotiation assistance and marketing, it said in a statement.

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login