Inditex, owner of Zara, is expanding its budget-friendly Gen Z-focused brand, Lefties, globally to counter the rapid growth of online marketplace Shein, known for its rock-bottom prices. Lefties’ expansion into emerging markets like Spain, Portugal, and others aims to cater to price-conscious consumers, garnering significant customer growth. With Shein’s increasing influence, Inditex strategizes to compete effectively in the fast-fashion market by tapping into the budget segment.