On February 15, Meituan released its 2024 Spring Festival Consumer Insights report, indicating a robust start to the service industry, with a 36 percent year-on-year increase in average daily consumption during the Spring Festival holiday, surpassing 155 percent growth compared to 2019. Data further shows that consumption in cities below the fourth-tier grew at the fastest rate, with lower-tier markets experiencing a strong rebound, becoming a new engine driving holiday economic growth.