L’Oréal and Prada Group have announced a partnership where L’Oréal will create, develop, and distribute beauty products for the Miu Miu fashion label, founded by Miuccia Prada in 1993 as a contemporary counterpart to Prada. The first fragrances from this collaboration are set to launch in 2025. Miu Miu CEO Benedetta Petruzzo expressed excitement about the partnership’s potential to fuel the brand's growth in the beauty category, while L’Oréal Luxe President Cyril Chapuy emphasized the opportunity to unlock Miu Miu’s creativity and complement L’Oréal Luxe's portfolio.