On February 2, Valentino and DFS Group opened a standalone Valentino concept store and a “Red Rhythm and Spring V Lounge” pop-up at Shanghai Hongqiao International Airport. The boutique offers Valentino‘s menswear and womenswear collections, while the pop-up showcases V Logo handbags. The store‘s design reflects Italian hospitality with a muted color palette and marble façade, while the pop-up’s vibrant red hue references Chinese New Year and Valentine‘s Day.