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Pandora sales in China decline

In 4Q 2023, Pandora reported a 12 percent increase in sales, reaching $1.56 billion, with total sales for the year hitting $4.06 billion. While the US business accounted for nearly 30 percent of total revenue, Europe saw 5 percent growth, driven mainly by the German market with a 39 percent increase. However, sales in China declined by 13 percent, prompting the company to focus on regaining growth in that market.

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