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China propels Longchamp‘s revenue

In 2023, Longchamp witnessed a significant 44 percent increase in revenue compared to the previous year. This growth was driven by all distribution channels and markets, with mainland China being the primary driver, experiencing an 84 percent sales increase. Despite not focusing on frequent store openings, Longchamp inaugurated seven new shops in China in 2023, taking its store count to 40 in the country.

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