With Xiaohongshu’s new “Nearby” feature, prominently displayed on the app's homepage, users can now easily access an interactive map showcasing notes, group chats, and livestreams related to food, drink, and entertainment in their local area. This move marks a departure from the previous search filter system and signifies a deeper integration of online and offline experiences. As the local life services sector, which includes on-demand delivery and recommendations for dining, entertainment, and healthcare, is projected to reach $4.9 trillion (35 trillion RMB) by 2025 with significant room for growth, Xiaohongshu's expansion efforts, such as the introduction of a group buying function, are positioning it as a competitor to industry leader Meituan.