Japan's Kao Corporation announced recently that its luxury fragrance and personal care brand, Molton Brown, will collaborate with Southeast Asia’s luxury goods and lifestyle conglomerate, Valiram, to accelerate its global expansion. According to an official press release, Kao recently opened its first overseas flagship store for Molton Brown at The Exchange TRX, a luxury shopping destination in Kuala Lumpur, Malaysia. The company also stated its plans to further expand Molton Brown's omnichannel business in Malaysia and other Asian markets, including entering Singapore, Thailand, Indonesia, as well as Hong Kong and Macau later this year. Molton Brown registered a WeChat official account in 2020 and currently operates an online overseas flagship store on Tmall International.