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Li-Ning, Pharrell Williams’ Icecream team up

Chinese sportswear brand Li-Ning collaborated with Pharrell Williams' personal brand Icecream to launch a joint collection, themed “Only Love,” interpreting the definition of “love” with a pioneering youth attitude and playful street style. The joint footwear collection features a hidden “scratch card” gameplay in the shoe upper, gradually revealing the true color of the leather as it is worn, while the logo is vividly interpreted through special processing techniques, resembling melted sweet ice cream, echoing the theme of the Icecream brand.

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