Skechers released its 2023 annual financial report, with a YoY sales increase of 7.5 percent to $8 billion, reaching a historic high, and direct-to-consumer (DTC) sales grew by 24.3 percent. It's understood that China is Skechers’ largest overseas market outside the United States, with sales increasing by 15.6 percent in 2023. In terms of offline expansion, Skechers' offline sales outlets in China exceeded 3,500 in 2023, and it invested in constructing a 2,000-square-meter live broadcasting base in Dongguan, intensifying investments in live-streaming e-commerce and deepening its transformation and digitization efforts.