During the three months ending December 31 of last year, Deckers Group, the parent company of Ugg, saw a significant year-on-year increase in sales, surging by 16 percent to $1.56 billion, reaching a historic high. Breaking down by brand, Ugg's sales soared by 15.2 percent to $1.072 billion, Hoka One One surged by 21.9 percent to $429 million, Koolaburra's sales grew by 10 percent to $29.6 million, while Teva and Sanuk experienced respective declines of 16.2 percent and 28.9 percent. The group's president and CEO, Dave Powers, highlighted the strong performance of Hoka's DTC business in every region, particularly in Europe and China. Moreover, in Shanghai, Ugg stores' average transaction value was approximately 20 percent higher than the average level in China, with a conversion rate of more than double the average.