Marcolin, Tom Ford's eyewear licensee, has opened a flagship store on Tmall Luxury Pavilion, offering sunglasses, optical frames, and ski goggles. This move underscores the brand's focus on the Chinese luxury market. Marcolin's recent initiatives include securing a perpetual license agreement with The Estée Lauder Companies for Tom Ford and engaging in discussions with potential buyers. Renewed licensing deals with brands like Max&Co, Zegna, GCDS, Pucci, and a new agreement with Christian Louboutin are part of its efforts to strengthen its market position.