Gucci's decision to showcase its upcoming cruise collection in London on May 13 marks a return to the European stage after last year's show in Seoul. The choice of London as the venue reflects Gucci's deep-rooted connection to the city, where founder Guccio Gucci drew inspiration for his future maison while working at the Savoy Hotel in 1897. This upcoming show, to be held at an undisclosed location, will unveil Creative Director Sabato De Sarno's first cruise collection for Gucci.