At the end of January, Hollister opened two new stores, at Shanghai Global Harbor and Century Link. Hollister entered the Chinese market officially in 2012, around the same time as its American counterpart, Gap. However, currently, Hollister has only 15 stores in mainland China. In comparison, Zara and H&M have already exceeded 100 stores, and even COS, which entered China later under the H&M Group, has 38 stores.