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Chagee sees in CNY with fireworks

Chinese tea chain Chagee has teamed up with fashion magazine Elle China and actor Gong Jun to mark Chinese New Year by paying tribute to the intangible cultural heritage of the firework dragon in Jieyang, Guangdong. The firework dragon, with a history spanning over 600 years, combines fireworks and traditional dragon dance. Chagee collaborated with designer Renee to create a collection inspired by this heritage, featuring items like door decorations, coasters, smartphone stands, and holiday greeting cards.

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