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JD Worldwide expands in Paris

JD Worldwide, a subsidiary of JD.com, has opened its first self-operated direct procurement warehouse for fashion goods in Paris. Located in Val-d'Oise, this facility will house fashion merchandise from European countries like France, Germany, the UK, Italy, and Spain, featuring a wide range of product categories, including apparel, beauty products, jewelry, and luxury items. The move is part of JD.com's cross-border e-commerce strategy that aims to help European brands enter the Chinese market by providing efficient fulfillment solutions. The company also launched a dedicated online store linked to the Paris warehouse, offering faster delivery and authentic product verification through JD's Smart Check service, enhancing the shopping experience for Chinese consumers. JD.com's extensive operational footprint includes over 1,600 warehouses worldwide.

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