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Descente opens store for kids

Outdoor sports brand Descente earlier this month opened its first brick-and-mortar store for children aged seven to 14, in Nanjing's Deji Plaza. The brand has also partnered with 12-year-old skiing sensation Zhou Yizhu to promote its entry into the children's sports market. The move reflects the brand's optimism about the high-end outdoor children's clothing market, a sector that has been growing steadily.

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