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Chanel to rumoured to initiate another round of price increases in China

Chanel is reportedly planning a new round of price hikes in China, focusing on popular handbag collections like CF, boy bags, and WOC, with increases of up to 15 percent. Leaked price lists indicate that small CF handbags may approach 90,000 RMB ($14,159), while medium CF handbags could reach 89,500 RMB ($14,071), which will see prices of certain handbags escalate by 200 percent over nine years, is a deliberate stride towards aligning Chanel with the elite echelons of luxury brands, akin to Hermes. Concurrently, the brand has already implemented a 4 percent-5 percent uplift in its watches and jewelry prices since the onset of the year.

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