Skip to content
Inside Gucci's quest for older, richer customers

Gucci is poised for a strategic recalibration aimed at captivating an elite clientele. This tactical shift, as reported by The Wall Street Journal, involves a meticulous reduction in product assortment and distribution footprint, aligning with the brand's vision to cater to a discerning, affluent demographic. This move, steered by Kering Group's visionary CEO, François-Henri Pinault, underscores the brand's commitment to exclusivity and premier service, setting new standards in the luxury sector.

Luxury’s personalized toolkit for business in China. Join now to sharpen your focus.

Subscribe now

Have an account? Login