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Inside Gucci's quest for older, richer customers

Gucci is poised for a strategic recalibration aimed at captivating an elite clientele. This tactical shift, as reported by The Wall Street Journal, involves a meticulous reduction in product assortment and distribution footprint, aligning with the brand's vision to cater to a discerning, affluent demographic. This move, steered by Kering Group's visionary CEO, François-Henri Pinault, underscores the brand's commitment to exclusivity and premier service, setting new standards in the luxury sector.

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