Dubai Duty Free's perfume sales reached $374 million in 2023, contributing to a record $2.16 billion annual revenue surpassing the pre-COVID 2019 record. However, the growth rate for perfumes was 20.3 percent, which was slightly lower than the overall business average of 24.1 percent. Despite a slight market share dip, the perfume category remains a top seller at DDF. Plans for refurbishments and improvements in retail operations are also on the horizon for the coming years.