But can UK brands authentically leverage tradition and British-inspired trends to build clout in China without slipping into gimmickry or pastiche?
Moncler’s City of Genius collection features Chinese artist Lulu Li, Caroline Hu unveils Casetify collection, and Moose Lab debuts in Shanghai.
Today’s Gucci is a bland shadow of its former self. To turn its fortunes around, the brand must confront its internal mistakes and return to its core identity.
Max Mara’s exclusive costuming for the Chinese production visually supports the story’s exploration of gender and empowerment, resonating with audiences nationwide.
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