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Bulgari’s 'Unexpected Wonders' Film Hits the Mark in China

Bulgari’s newly launched film "Unexpected Wonders" has received overwhelmingly positive feedback from locals. What’s the strategy behind the brand campaign?

Bulgari’s 'Unexpected Wonders' Film Hits the Mark in China
Bulgari’s global ambassadors, Anne Hathaway and Zendaya, wear the Bulgari High Jewelry collection in “Unexpected Wonders.” Photo: Courtesy of Bulgari

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