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Tmall Luxury Pavilion

  • Marketing

    Bulgari Takes the Lead With 520 Valentine’s Day Celebration

    Wenzhuo Wu  |   Share
    The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
  • Consumer Insights

    Think You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.

    Jing Daily  |   Share
    The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read More
  • Tech

    One-to-One Livestreaming Takes Off on Tmall Luxury Pavilion

    Amber Ran BI  |   Share
    Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read More
  • Creatives

    Designer Chen Peng Taps Olympic Opportunity

    Gemma A. Williams  |   Share
    Fresh from dressing acts at the 2022 Beijing Winter Olympic Games Opening Ceremony, the founder of fashion brand CHENPENG talks business with Jing Daily. Read More
  • Market Analysis

    Is Xiaohongshu Losing Steam?

    Zihao Liu  |   Share
    Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More
  • Marketing

    The Top 4 Marketing Strategies for China in 2022

    Ashley Galina Dudarenok  |   Share
    In China, integrated online and offline channels create an unmatched level of user stickiness, helping brands build loyalty among future consumers. Read More
  • Market Analysis

    What Secoo’s Decline Says About China’s Luxury Market Today

    Avery Booker  |   Share
    With China remaining a rare bright spot for luxury brands, Secoo should have been well-positioned to benefit. But that has not been the case. Read More
  • Market Analysis

    Consumers in China’s Lower-Tier Cities Are Fueling Luxury Growth Online

    Lisa Nan  |   Share
    Domestic lower-tier consumers that do not have access to high-end brands’ brick-and-mortar stores are now fueling luxury growth online. Read More
  • Content Commerce

    What Do Chinese Consumers Really Want From E-Commerce Platforms?

    Avery Booker  |   Share
    Now, brands are finding that consumers in China are looking for much more when deciding when to buy, and where to buy it. Read More
  • Sponsored

    How Sandro’s Ingenuity Is Winning Over China’s Young Shoppers

    Wenzhuo Wu  |   Share
    Jing Daily scrutinizes how, from online to offline, Sandro weathered retail turbulence in China, and its selective use of faces to embody its Parisian DNA. Read More
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Jing Daily KraneShares China Global Luxury Index

Track the global market performance of the luxury sector in China. With current news updates, share prices, and stock market data based on Chinese consumer interest, this index monitors the overall health within the market.

Daily Returns: 05/24/2022

Index LevelDaily Change% Change
214.82-$8.13-3.65%
LVMHKeringRichemont
-$1.2+$0.01+$0.15
View Index

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