Tmall Luxury Pavilion
Swiss watch exports more than double to China, US luxury consumption declines
The US’ two year-growth streak in Swiss watch exports comes to an end as inflation starts to weigh on consumers. Will China be the industry’s saving grace? Read More
Watches And Wonders Geneva 2023: Global Watchmakers Eye China’s Growing Market
Watches and Wonders Geneva has emerged as the most significant gathering for the global watch industry. Here's how luxury brands engaged Chinese buyers. Read More
China’s Gen Z, Kidults Fuel Luxury x Anime Collabs In 2023
More than 50 luxury brands launched anime pieces on Tmall Luxury Pavilion in March, pointing to the power of the Japanese genre. Read More
How Vacheron Constantin Honors Time And Culture To Connect With Chinese Consumers
Vacheron Constantin – the world’s oldest watch brand in continuous production – has unveiled Maison 1755, its new immersive experiential space, in Shanghai, with the aim of sharing its 267-year… Read More
From 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far
In 2017, Alibaba announced a new endeavor created especially for luxury. Half a decade on, Jing Daily analyzes how Tmall’s Luxury Pavilion is faring. Read More
China Says No To Speculative All-Virtual Metaverse
China's new metaverse approach is to “use the virtual to enhance the real." How will this impact luxury brands' Web3 activities? Read More
Is Luxury Ready to Master Livestreaming in China?
Fashion, beauty, and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Read More
How Will China’s New Anti-Monopoly Law Affect Luxury?
China’s Anti-Monopoly Law underwent a major revision recently that will be implemented on August 1. How will the updates impact China’s luxury landscape? Read More
Bulgari’s ‘Unexpected Wonders’ Film Hits the Mark in China
Bulgari’s newly launched film "Unexpected Wonders" has received overwhelmingly positive feedback from locals. What’s the strategy behind the brand campaign? Read More
Bulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read More
