Tmall Luxury Pavilion
From 2017 To 2022: Five Years Of Tmall Luxury Pavilion So Far
In 2017, Alibaba announced a new endeavor created especially for luxury. Half a decade on, Jing Daily analyzes how Tmall’s Luxury Pavilion is faring. Read MoreChina Says No To Speculative All-Virtual Metaverse
China's new metaverse approach is to “use the virtual to enhance the real." How will this impact luxury brands' Web3 activities? Read MoreIs Luxury Ready to Master Livestreaming in China?
Fashion, beauty, and jewelry top the categories ranked by GMV on Taobao's livestream platform. How can luxury brands leverage this opportunity? Read MoreHow Will China’s New Anti-Monopoly Law Affect Luxury?
China’s Anti-Monopoly Law underwent a major revision recently that will be implemented on August 1. How will the updates impact China’s luxury landscape? Read MoreBulgari’s ‘Unexpected Wonders’ Film Hits the Mark in China
Bulgari’s newly launched film "Unexpected Wonders" has received overwhelmingly positive feedback from locals. What’s the strategy behind the brand campaign? Read MoreBulgari Takes the Lead With 520 Valentine’s Day Celebration
The Social Edition is our weekly series which deep dives into luxury initiatives in China’s social media landscape. Every week, we highlight brand campaigns distributed on Chinese digital platforms. Read MoreThink You Know How To Sell Hard Luxury to China’s Gen Z? Think Again.
The digital and mobile-first nature of Chinese millennials and Gen Zers presents a unique opportunity and challenge for selling hard luxury. Read MoreOne-to-One Livestreaming Takes Off on Tmall Luxury Pavilion
Alibaba's Tmall Luxury Pavilion has launched a one-to-one livestreaming feature, which brands can use to offer tailor-made services in private sessions. Read MoreDesigner Chen Peng Taps Olympic Opportunity
Fresh from dressing acts at the 2022 Beijing Winter Olympic Games Opening Ceremony, the founder of fashion brand CHENPENG talks business with Jing Daily. Read MoreIs Xiaohongshu Losing Steam?
Sometimes referred to as the "Instagram of China," Xiaohongshu, like many fellow Chinese platforms, is no one-trick pony. Read More