Tmall Luxury Pavilion

With the rise of online shopping in China, it’s become increasingly important for global luxury brands to form a partnership with an e-commerce company. Read More

Amazon plans to launch a new online luxury platform to expand the e-commerce giant’s reach into the global luxury landscape. Read More

Luxury brands in China were buoyed this year by the aforementioned efforts by brands to adjust pricing to be more in line with European or Japanese markets. Read More

Set to kick off in December 2019, Coach’s third Tmall launch will be part of a promotional push on the platform’s luxury channel, Tmall Luxury Pavilion. Read More