bvlgari

Jewelry maker Bvlgari has done well in China for two decades, but CEO Jean-Christophe Babin has some new ideas for the country's wealthy, young consumers. Read More

For luxury brands this year, Valentine’s Day marketing campaigns mainly used a soft power approach due to the ongoing Covid-19 crisis. Read More

According to LVMH full-year financial report released on Tuesday, the group’s revenue rose 15 percent to €53.7 billion during 2019. Read More

For luxury brand CEOs, this year filled with many successes and quite a few challenges. Here, our Top 5 CEO interviews in 2019. Read More

For brands looking to reach the Chinese hospitality market, innovation is the key to standing out — but so is good old-fashioned emotional connection. Read More

As the gap narrows between international and mainland China pricing, more and more Western luxury brands are increasing their prices there. Read More

What would LVMH need to do in order to transform Tiffany from its historic past into a more relevant brand for millennials and younger global consumers? Read More

With Western brands focusing on sales within China, there is a growing demand for executive education to help brands navigate this complicated market. Read More

Bvlgari CEO Jean-Christophe Babin talks with Jing Daily about their highly successful adjustments in the ever-changing China marketplace. Read More

To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More