bvlgari
Chinese Cultural Consumers Learn Locally and Collect Globally
As China’s economic fortunes have risen, the past decade has seen Chinese collectors become a focal point for the art world. Read More
Are Chinese Celebrities Still Crucial For Luxury Brands?
Collaborating with a young Chinese entertainer with a passionate fan base is no longer a trouble-free way to drive long-term sales in China. Read More
Bulgari Says Goodbye, Kris Wu, Hello, Yang Yang
After severing ties with Kris Wu, Bulgari has appointed Chinese actor Yang Yang as its new spokesperson, rounding out its celebrity endorsements. Read More
Get Ready For China’s ‘Omnichannel 2.0’ Economy
With innovation moving at a breakneck pace, elite luxury brands must now master China’s complex new "online-to-offline 2.0” economy. Read More
Why Bling Never Went Out Of Fashion
Jing Daily outlines why bling will remain in style in China and should even be considered integral to luxury brand offerings. Read More
Will Luxury Brands Stand By Idol Kris Wu After Teen Sex Allegations?
Chinese Canadian pop star Kris Wu is embroiled in sexual assault allegations. How will luxury brands respond to the scandal? Read More
Four Ways To Rethink Luxury Retail Location
Luxury brands traditionally open shops in high-status locations to connect with area consumers. But there are other crucial factors they must consider. Read More
Bvlgari Taps Into China’s Thirst For Art
The Social Edition is our weekly series highlighting luxury initiatives in China’s social media landscape, including WeChat, Weibo, Tmall, Douyin, and beyond. Read More
Auction Houses Embrace Luxury Fashion as New Frontier
In 2020, online luxury sales have brought new consumers to the likes of Sotheby’s, Christie’s, and Phillips. How are they going to continue in 2021? Read More
How Brands Can Use Nostalgia To Win China’s Wide-Open Fragrance Market
Recently, the perfume industry has begun to leverage the physiological relationship between scent and memory with great success — and the key is nostalgia. Read More
