bvlgari
How These 7 Luxury Brands Build Hype for Chinese Valentine’s Day
To celebrate Qixi, it's a standard to release exclusives via WeChat Mini Program, here are different strategies that 7 luxury brands utilized to stand out. Read More
In the Name of Love: How These 6 Luxury Brands Capture Consumers’ Hearts in 520 Holiday
In China, May 20 is now a special time for expressing love, and an important gift-giving holiday, here are how luxury brands monetize on this opportunity. Read More
The Women’s Day Celebrations – or Lack Thereof – from Luxury Brands in China
Women’s Day receives much less attention from luxury fashion brands in China. Here's a roundup of 5 brands that are smartly celebrating it in 2019. Read More
China’s Gen Z Picks the Hottest Weibo Influencers
Here are China's Gen Z’s top five luxury KOLs and celebrities on Weibo, according to Secoo's research that was published lately. Read More
When Smells Sell: Chinese Male Celebrities and Their Favorite Fragrances
A look at how Chinese male celebrities like Liu Hao Ran influence the fragrance market in China through social media channels like Weibo. Read More
The Whole Hog: 3 Experts’ Takes on 2019’s CNY Campaign Trends
Jing Daily chatted with experts to find out this year’s biggest trends, and why betting on a zodiac animal for success no longer works for luxury brands. Read More
How Luxury Brands Seize Traveling Consumers This Lunar New Year
We identified 4 selling strategies adopted by luxury brands from Gucci, Bvlgari to Pernod Ricard during 2019 Lunar New Year to reach out traveling Chinese. Read More
LVMH Reports Strong Growth But Remains Cautious about the Global Economy
LVMH Moët Hennessy Louis Vuitton released its Q4 and full-year 2018 earnings on Jan. 29. The company was upbeat about growth, but remained cautious. Read More
When Chinese Millionaires Give Gifts, What Brands Win?
A study by Hurun Research Institute released last week showed that the favorite gift-giving brands of 465 Chinese millionaires in 2018 included Cartier, Chanel, and Dior. Read More
Bvlgari’s Chinese New Year Campaign Isn’t Kosher
Bvlgari got trapped into controversy after linking Jewish culture with pigs to welcome 2019 China’s Lunar New Year, the Year of Pig by zodiac signs. Read More
