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Xiao Zhan

Overview

  • Industry
    Luxury
  • Role
    Singer And Actor
  • Description

    Shoot to fame for starring in the TV series 'The Untamed,' little fresh meat idol Xiao Zhan soon became a favored face for luxury brands thanks to his vast fans base.

Timeline

  2. February

  3. Asian star power boosts Milan Fashion Week’s new wave

    Milan Fashion Week is witnessing a creative overhaul. We look at how brands can amplify their reach and EMV in China with celebrities.

    FashionStrategy

  4. Can Xiao Zhan’s star power amplify Sabato De Sarno’s Gucci in China?

    How are Chinese shoppers reacting to Sabato De Sarno’s new creative direction, with Chinese actor and singer Xiao Zhan fronting the latest campaign?

    FashionStrategy

  5. May

  6. Can China save the Swiss watch market?

    The luxury watch industry is looking to affluent Chinese consumers as a stabilizing force in 2024, highlighted by sustained interest in China despite the country’s economic headwinds.

    Hard LuxuryStrategy

  7. May

  8. Freed from public markets, Tod’s targets China for growth

    After transitioning to private ownership with the help of L Catterton and Groupe Arnault, Tod’s Group has its eyes set on strategic markets like China.

    FashionFinance

  9. May

  10. Xiao Zhan is Wedgwood’s first brand ambassador

    English fine china favorite Wedgwood unveils a mural of Chinese actor Xiao Zhan to mark its first-ever global brand ambassador appointment.

    FashionPeople

  11. June

  12. Tod’s promotes actor Xiao Zhan

    Intel

  13. August

  14. Luxury meets legacy: Inside Boucheron’s Quatre pop-up

    Boucheron’s Shanghai pop-up blends heritage and modernity, leveraging actor Xiao Zhan’s influence to captivate audiences and highlight the Quatre series’ legacy in a historic setting.

    Hard LuxuryLaunches
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