Chow Tai Fook has partnered with popular Japanese comic series Chiikawa to release a new line of gold jewelry aimed at younger consumers. The first batch, which launched on March 23, includes nine designs featuring Lu Lu Tong charms and gold medallions, incorporating characters like Chiikawa, Hachiware, and Usagi. The collection will be available at select stores in Shanghai, Shenzhen, Chengdu, Hong Kong, and Macau. The collaboration is part of Chow Tai Fook’s strategy to appeal to Gen Z, following earlier tie-ups with MCM, Black Myth: Wukong, and Milk Dragon(or Nailong).