Chinese skincare brand Proya announced that actress Liu Yifei, who has 73.6 million followers on Weibo, will be the global ambassador for its sunscreen products. The collaboration aims to boost the brand’s visibility in international markets. Proya also introduced its new Ultra Membrane Silver Tube sunscreen, which features the brand’s patented technology for UV protection. Additionally, sources suggest that Proya will soon launch its first cushion foundation as part of its move into the makeup sector.