LaoPu Gold’s stock price surged yesterday, hitting a new all-time high since its listing. The stock rose 9.96%, closing at HK$296 ($37.94), with its market value briefly surpassing HK$50 billion ($6.4 billion). Analysts attribute the rise to strong sales during the New Year’s holiday period and optimistic market expectations for gold consumption demand. During the holiday, LaoPu Gold launched several promotional activities, including discounts on popular gold jewelry and limited-edition releases, attracting a large number of consumers. Many stores, especially in first-tier cities, saw sales increase by over 30% YoY, and some even had queues outside. Online platforms also saw explosive growth, with some products selling out immediately after being listed. Industry analysts believe that LaoPu Gold’s brand influence and traditional cultural heritage are key to its success, alongside its innovation in product design, which caters to the tastes of younger consumers and has fueled its performance growth.