Estée Lauder appointed actress Shu Qi as its global skincare ambassador on January 6. With nearly 30 years in the industry, Shu has earned multiple awards, including three Hong Kong Film Awards and two Golden Horse Awards. She has also served as a jury member at major film festivals like Berlin, Cannes, and Venice. Recently, she has ventured into directing, making her debut with a feature film. Shu has 40.5 million followers on Weibo.