Swiss luxury watch brand Girard-Perregaux announced that starting this month, it will officially reclaim the distribution rights for Mainland China, Hong Kong, Macau, and Taiwan, shifting to a direct sales model. This move aims to demonstrate the brand’s commitment and ambition to strengthen its presence in the Chinese market. Girard-Perregaux plans to invest in opening new flagship stores and sales points, as well as recruit top talent, to further expand its business footprint and increase brand awareness in China.