What Girard-Perregaux Knows About Selling Hard Luxury To China's Gen Z
Jing Daily recently caught up with Girard-Perregaux to learn how the brand reaches and influences China’s new generation of luxury watch buyers.
China's Gen Zers are very open to the idea of buying ultra-luxury timepieces and jewelry online. Photo: Girard-Perregaux
China's Gen Zers are very open to the idea of buying ultra-luxury timepieces and jewelry online. Photo: Girard-Perregaux
Contents
- The following is an excerpt of an exclusive interview that appears in Jing Daily’s report The Secrets to Selling Hard Luxury To China’s Gen Z . Packed with case studies and market insights, the report examines what sets China’s ascending Gen Z consumers apart from their millennial forebears, and what hard luxury brands can (and should) do to attract this fast-growing demographic. Download your copy today on our Reports page .
- What are the specific watch models, designs, or materials that Girard-Perregaux is finding most interesting to younger Chinese consumers right now?
- Does Girard-Perregaux have a sense of what is spurring interest in luxury watches among these young consumers?
- Right now, do Gen Z Chinese consumers appear to prefer shopping at Girard-Perregaux stores in-person or online? What is it about the physical store experience that attracts them?
- Get your copy of the report today to read the full interview.
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