As of December 27, search interest in “night skiing at ski resorts” had increased 65% YoY since the beginning of the month, according to Meituan Travel data. The top five cities with the highest search volumes were Beijing, Urumqi, Zhangjiakou, Jilin, and Harbin, with the highest search interest coming from consumers aged 25 to 30. The night skiing trend has also boosted local nighttime consumption. Meituan Travel’s data shows that in December, participation in nighttime activities increased. Hot springs, ski gear rentals, farm stays, 24-hour convenience stores/supermarkets, and spa and foot therapy, were hot searches.