Anta Kids reached a milestone on December 25, surpassing 10 billion RMB ($1.39 billion) in sales. Founded in 2008 as a subdivision of Anta, the brand now covers a wide range of children’s sports apparel, catering to youth from infants to teenagers. It has over 2,800 stores in China, with plans to expand further. Despite competition from brands like Nike and Fila, Anta Kids has maintained its market leadership by offering specialized products for various sports and expanding its offerings for different age groups.