Stone Island on December 17 announced that actor Ethan Juan has been appointed as the global community ambassador for the brand. Juan will feature in the brand’s upcoming advertising campaign, wearing the Spring/Summer 2025 Light Leather Organza Hooded Jacket. Juan is known for his roles in popular idol dramas, including Green Forest, My Home, Wayward Kenting, Fated to Love You, and My Queen. He also frequently collaborated with director Doze Niu on Monga, earning the 47th Golden Horse Award for Best Actor. Juan has a significant following on social media, with over 14 million followers on Weibo.