Loro Piana will hold its first brand exhibition in Shanghai in 2025, marking the Italian luxury brand’s debut large-scale exhibition. The event will take place at the iconic Pudong Art Museum, designed by Paris-based Ateliers Jean Nouvel and officially opened in 2021. Notably, this will be the museum’s first collaboration with a luxury brand for an exhibition. As part of Loro Piana’s centennial celebration, the exhibition is scheduled to run from March 22 to May 5, 2025. China has played a crucial role in Loro Piana’s history and development, witnessing the brand’s journey with cashmere since decades ago and establishing valuable, genuine partnerships.