Luxury fashion house Loro Piana has opened a pop-up store at Beijing SKP, showcasing its latest “Après Ski” collection. Located in the atrium of the mall, the pop-up highlights winter apparel and accessories designed for both functionality and elegance. The store features outerwear, knitwear, and a range of winter-themed accessories, including gloves, scarves, and home items such as pillows and rugs. With a design inspired by a “winter forest,” the pop-up creates a seasonal atmosphere through innovative lighting and decor. The pop-up store will run throughout the holiday season.