Porsche announced on December 12 that Philipp von Witzendorff, CEO of Porsche Japan, will assume the role of Vice President and COO of Porsche China starting January 1. Over the past two years, Von Witzendorff has strengthened Porsche’s market position in Japan by enhancing sales strategies and customer experiences, expanding the brand’s customer base. During his time at Porsche, he collaborated with Alexander Pollich, the current President and CEO of Porsche China, in Canada and Germany. Pollich stated last week that due to declining customer demand and reduced sales, Porsche China will cut the number of dealerships to around 100 by the end of 2026, approximately one-third fewer than at the end of last year.