Marriott has announced the acquisition of the startup Postcard Cabins, marking its entry into the outdoor hospitality market. Marriott will leverage Postcard Cabins’ 1,200 small cabins in the US to create a new outdoor brand. Additionally, Marriott has formed a long-term partnership with the outdoor accommodation brand Trailborn, which will add 559 hotel rooms and further expand its presence in outdoor destinations. The company plans to launch a new outdoor-themed collection in 2025, catering to travelers seeking natural experiences without sacrificing amenities.