Swarovski has partnered with Coty Group to enter the beauty market, with Coty set to develop, produce, and distribute a new line of fragrances and beauty products for the brand. The first batch of products from this collaboration is expected to launch in 2026. This partnership will leverage Swarovski’s extensive global influence, with its crystal business spanning over 140 countries and 2,300 boutiques worldwide, alongside Coty’s expertise in beauty product development and distribution. The collaboration is anticipated to enhance Swarovski’s brand presence and recognition in the beauty market while diversifying its product offerings.