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China tour guide exam applications jump 55%

The national tour guide qualification exam concluded on November 23. Approximately 310,000 people applied for the national tour guide qualification exam this year, far exceeding last year’s 200,000. In Shaanxi Province, 15,440 candidates registered for the exam, a 62.3% YoY increase, while in Jilin Province, 5,363 candidates applied, marking a 71.34% increase. In recent years, the number of applicants from other industries, those with higher education (bachelor’s degree or above), and foreign language candidates has been rising. For instance, in Shenzhen in 2023, around 80% of the candidates came from other industries, with only 20% from the tourism sector, a trend observed in other regions as well.

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