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China’s domestic tourism roars back

The Ministry of Culture and Tourism released domestic tourism data for Q1 2024. Domestic trips totaled 1.419 billion, up 16.7% YoY. Domestic tourist spending reached $237.5 billion (1.52 trillion RMB), a 17% YoY increase. Urban residents made 1.077 billion trips, up 14.1% YoY, while rural residents made 342 million trips, up 25.7% YoY. Urban spending was $201.6 billion (1.29 trillion RMB), up 15.4% YoY, and rural spending was $35.9 billion (260 billion RMB), up 26.9% YoY.

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