Wild Things opened its first store in China at the Jing’an Kerry Centre in Shanghai on November 22. Originating in the US but rising to prominence in Japan, Wild Things is known for its lightweight and durable designs based on the motto “Light is right.” The brand specializes in designing and developing professional mountaineering apparel and related products, becoming one of Japan’s most recognized outdoor brands. For its entry into the Chinese market, the store will primarily feature products from its Japanese line, focusing on mountain-inspired designs that are suitable for both daily commutes and outdoor activities on weekends.