According to predictions from the United Nations World Tourism Organization (UNWTO), international tourism is expected to reach or exceed 2019 levels this year. The latest data released by the UNWTO shows that, thanks to the full reopening of the Asian market, enhanced air connectivity, and simplified visa processes, international tourist arrivals reached approximately 790 million between January and July this year. This represents an 11% increase compared to 2023 and has already recovered to 96% of the levels seen during the same period in 2019.