Under Armour announced on October 9 that actor Zeng Shunxi had joined the label as a new brand friend. Zeng, who has gained popularity through various film and television roles, including two appearances on the CCTV Spring Festival Gala, is known for his positive attitude and commitment to personal growth. His collaboration with Under Armour is seen as part of the brand’s strategy to strengthen its presence in the younger market. Zeng, who has 23.85 million followers on Weibo, will represent the brand’s activewear line, which blends sports performance with contemporary design.