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    Zendaya in exclusive BFC Newgen designs, Fendi bikes, and Paloma Elsesser's first clothing line: Global collabs of the week

    Fendi joins luxury e-bike brand Mate, while the BFC celebrates its Newgen 30th anniversary with Smartwater, and Ganni collaborates with Paloma Elsesser.
    As one of the he British Fashion Council's BFC NEWGEN 2023/24 Recipients, Chet Lo designed an exclusive look for Zendaya. Photo: Smartwater
      Published   in Lifestyle

    Running from August 7 to 11, Copenhagen Fashion Week's Spring 2024 showcase last week served up some delicious brand collaborations. Knitwear designer Paolina Russo debuted fairytale Puma footwear; Cecilie Bahnsen and Brodie Sessions hosted a concert; and Ganni revealed co-designed pieces with New Balance, Ace & Tate, Paloma Elsesser, and AI artist Cecilie Waagner Falkenstrøm.

    As a result, Scandinavian it-girl brand Ganni dominated fashion feeds this past week. Our Collabs & Drops newsletter delved into the Elsesser collaborative capsule, being the first fashion collection for the supermodel.

    Another trending collaboration this week was Smartwater's campaign with the British Fashion Council (BFC). To celebrate the 30th anniversary of BFC Newgen, the latter's emerging designer initiative, Smartwater dressed Euphoria star Zendaya in exclusive, personalized designs by up-and-coming London-based talents.

    Finally, Mate.Bike, a high-end electric bicycle brand hailing from Copenhagen, continues to enhance its stylish reputation. This time, it has partnered with Fendi on an e-bike that is part of a larger lifestyle collection ranging from skate and surfboards to volleyballs.

    Read on for our verdict on these global brand collaborations, and subscribe here to receive these updates to your inbox every Tuesday.

    Smartwater x BFC Newgen Designers#

    Zendeya wears looks exclusively crafted by BFC Newgen designers. Photo: Smartwater x BFC
    Zendeya wears looks exclusively crafted by BFC Newgen designers. Photo: Smartwater x BFC

    Date

    August 10

    Product

    Online campaign

    Social context

    The official post on Smartwater’s Instagram profile (82,900 followers) has 5,179 likes at the time of writing. The brand’s TikTok has 30,300 plays.

    Verdict

    • Being associated with some of the hottest cult designers of the moment like Aaron Esh, Conner Ives, Chet Lo and Di Petsa allows Smartwater to position itself as both stylish and supportive of the arts industry.
    • The campaign helps each designer gain more mainstream exposure via Smartwater’s household name and actress Zendaya’s superstardom.
    • Smartwater is striving for a place in pop culture, with this collab following a partnership with American comedian and tabloid-protagonist Pete Davidson.

    Fendi x Mate#

    Fendi and Mate have launched a co-branded electric bike. Photo: Mate Bike
    Fendi and Mate have launched a co-branded electric bike. Photo: Mate Bike

    Date

    Summer 2023 available in select stores for pre-order

    Product

    Electric folding bicycle

    Social context

    Mate’s official post on Instagram — where it has 121,000 followers — has 787 likes.

    Verdict

    • Similar to the Loewe x VanMoof bike of December 2022, Fendi’s collab with Mate bolsters its reputation for innovative design and sustainability.
    • The tie-up enables Fendi to enter a new product category and Mate to amp up its cultural capital while reaching more luxury consumers who can afford its bikes (even non-Fendi models go for upwards of $2,000).
    • Mate has previously collaborated with Palm Angels and CR Fashion Book.

    Ganni x Paloma Elsesser#

    Date

    Spring 2024

    Product

    Capsule collection

    Social context

    The two posts by Ganni of Paloma Elsesser wearing her co-designed look have gained 5,224 likes so far. #palomaelsesser has 12.9 million views on TikTok.

    Verdict

    • For a few seasons now, supermodel Paloma Elsesser has been the it-girl of major shows, gaining a loyal Instagram following of 560,000.
    • Ganni leverages Elsesser’s fashion fanbase while supporting more inclusive styling and designs, contributing to a more positive brand image.
    • This is the first ever collection that Elsesser has co-designed, and it is sure to boost her credentials in the industry as a model and influencer.
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