Shushu/Tong, Hamcus, and Clottee star in China collabs

Just in time for festivities, leading multi-brand retailer Dover Street Market has dropped an exclusive capsule with frilly womenswear favorite Shushu/Tong. Also spotlighted this week, Adidas Originals has once again teamed up with Chinese streetwear brand Hamcus, one of the mainland’s most coveted labels among hypebeast Gen Zers. One of the most frequent collaborators of 2023, Clot is also ending the year on a high note with a three-way tie-up starring Atmos and Be@rbrick. Read on for our verdict on these, and subscribe here to receive this news straight to your inbox every Tuesday via the Collabs & Drops newsletter. Shushu/Tong x Dover Street Market Details: “Dark Christmas” capsule collection, December 12 Social context: On Instagram Shushu/Tong has 176,000 followers, and on Weibo, 70,000. The verdict: Shushu/Tong, founded by Liushu Lei and Yutong Jiang in 2015, focuses on feminine style with a contemporary twist. It spotlights women expressing themselves through unabashedly feminine details. Dover Street Market, conceived by Rei Kawakubo and Adrian Joffe, serves as a platform for creative collaboration and is a global hub for like-minded individuals with a strong voice and unique vision. As an exclusive capsule collection, Shushu/Tong x Dover Street Market embodies the brand's design philosophy, blending everyday wear with festive drama. Retail/brand collaborations attract footfall, while championing independent designers via financial support and exposure. Clottee x Atmos x Be@rbrick Details: Capsule and Be@rbrick collection, December 15 Social context: Clottee by Clot has just 9,995 fans on Weibo, and on Xiaohongshu #Clottee has 611,800 views. The verdict: Clottee by Clot is collaborating with Tokyo-based brands Atmos and Medicom Toy for a new Be@brick collection, featuring both 100% and 400% sizes. The collaborative Be@brick design boasts a bright red chrome finish with vivid yellow accents, incorporating key features such as star-shaped eyes and a transparent torso reminiscent of Atmos' distinctive Be@brick designs. The transparent circular window on the Be@brick's torso reveals an intricate internal arrangement of mini-red stars, adding a layer of detail and complexity. Additionally, Atmos branding is featured on the front window, complemented by "Clottee" on the back, and the iconic five-point star motif is incorporated into the design. Adidas Originals x Hamcus Details: Collection, December 22 Social context: Hamcus has 9,857 fans on Weibo, over on Xiaohongshu #Hamcus has 5.9million views. The verdict: Chinese streetwear leader Hamcus introduced the "Duszenration" concept during the 2021 spring and summer series, leading to the creation of the "Dusty Universe" worldview and a unique dressing style. In December last year, Adidas Originals collaborated with Hamcus for the first time, extending the concept to a joint series. Hamcus has garnered favor among the Generation Z demographic, reflected in its substantial engagement on Xiaohongshu, a platform driven by this age group. It’s a gateway for Adidas to connect with its local following in the mainland.

Shushu/Tong, Hamcus, and Clottee star in China collabs

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Published December 19, 2023

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Shushu/Tong, Hamcus, and Clottee star in China collabs